Criminal
Case: The People v. O.J. Simpson
Client: The Cochran Firm
Venue: Los Angeles County Superior Court
Year: 1995
Examples
Nicole Brown Simpson and Ronald Goldman were
found murdered in front of Nicole's condominium in Brentwood, California
the evening of June 12, 1994. O.J. Simpson was arraigned shortly after
his arrest, and entered a plea of not guilty.
Challenges:
The most daunting challenge was to overcome widespread preconceptions
that the Defendant was guilty while building a credible story from
a wide range of circumstantial evidence. Another challenge was to
graphically convey complex issues of science and timing in a way that
would keep jurors engaged throughout an extended trial. Finally, it
was essential to maintain the consistent quality of our demonstratives
while supporting a number of high-profile attorneys and witnesses.
Solutions:
A clean, bold design template was created to communicate defense issues
clearly and consistently. A variety of media was utilized - video,
animation, stills, tutorials, technical illustrations and document
treatments - to deliver a repetition of theme and imagery, illustrating
one part of the story at a time in episodic fashion. With this strategy,
each specific issue was clearly explained while communicating the
overall story line.
Outcome:
O.J. Simpson was acquitted of the murders in criminal court. The State
of California was not able to prove beyond a reasonable doubt that
he was guilty of the crimes charged.
Services Provided
• Strategic Planning
• Creative Development
• Graphic Design
• Technical and Medical Illustrations
• Tutorials
• Deposition and Impeachment Exhibits
• Video Editing
• 2D and 3D Animations
• Still Graphics, Slides and Boards
• Document Scanning and Coding
• Databasing
• War-Room Management
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