Founder & Creative Director

John Muir Whitney

John has been helping trial attorneys make powerful, persuasive visual presentations in court for 15 years. Having founded Think Twice ten years ago, John wears many hats in the company, but he continues to work as a producer on important cases throughout the country, working with senior litigators at Cooley Godward, Manatt Phelps & Phillips, Munger Tolles & Olson, Sidley Austin Brown & Wood, Townsend Townsend & Crew, and many other firms. John not only consults extensively with each client to develop a strategic plan to meet their goals, but also works closely with the design team to bring their vision to fruition. John frequently works on-site at lengthy trials, but on his rare days off you'll find him relaxing in Sonoma with his family.

Sound Byte:
"I help with the development of concise, memorable, creative and compelling stories - structure, messages and visuals - that move audiences. The most effective way to do this is with a thorough understanding of our client's parameters and goals. Using a consistent approach allows me to apply fresh ideas based on our varied experiences and interests."

Tidbit: 'Colorful Copy'
The use of color is the same as sentence structure. There should be strong foundation colors ("nouns and adjectives"), action or highlight colors (the "verbs"), and a complimentary background palette ("articles" and the rest).